F.Y.I.

GQ launches ‘BarSpy’ iPhone app

June 23, 2010 1:21

Mens magazine GQ is releasing an iPhone app, BarSpy which enables subscribers to keep up with the latest GQ recommended bars in Sydney. The announcement:

22 June, 2010: Australia’s fastest growing men’s title, GQ, will launch GQ BarSpy; the nation’s first branded location-based, social networking-enabled iPhone application.

News Magazines has teamed up with Klick Communications to create the application, which is positioned to become the definitive guide to the Sydney bar scene.

Using location-based technology, GQ BarSpy will give its subscribers the latest information on the coolest bars around them that are GQ recommended. The social networking layer of the app means that the GQ man can keep track of the bars they’ve been to, connect, share and compete with their friends for VIP status, discover new bars, and read reviews of the hottest spots in town.

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2 COMMENTS

Julian Time Out 23 Jun 10

Good idea but the Time Out iPhone app will soon be available in Sydney and will be FREE.

Hold on as it will cover restaurants and upcoming events too:

http://www.timeoutsydney.com.a.....ydney.aspx

Time Out’s app is now on 1 in 7 iPhones in London with over 150,000 downloads in the first few months – it is awesome.

But I would say that, wouldn’t I?

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Nic Hodges 23 Jun 10

Everything right except for making people pay.

Surely the revenue from a $2.50 app relevant to a moderately small slice of one city’s population (unless it’s national, but the PR release sounds rather Sydney centric) is insignificant compared to the revenue they could generate from the much larger user base created by giving it away?

I think I’ll wait for the TimeOut app personally.

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