Graffiti unveils new brand identity ahead of 21st birthday
Independent brand experience agency Graffiti has rebranded to reflect an expanded offering and renewed focus on helping clients create meaningful, memorable and measurable impact.
The announcement:
On the eve of its 21st birthday, independent brand experience agency GRAFFITI has unveiled a revitalised new identity, underscored by the commitment to helping clients make your mark and make it matter, through work that is meaningful, memorable and measurable.
This rebrand reflects an evolution of GRAFFITI’s offering, diversifying beyond pure experiential marketing to offer creative strategy, integrated campaigns, content and social; expressing a more nuanced and comprehensive vision of how consumers actually experience brands.
A rarity on the scene, GRAFFITI is female founded and fully independent, with founder and managing director Kerrie Spaargaren remaining at the helm as the agency steps into this new era.
“We have always believed in the power of in person, and will continue to put activation at the heart of what we deliver. But in the pursuit of making deeper and more enduring connections with the people who matter most to our clients, we’ve reframed ‘brand experience’ as a more holistic, multi-channel approach to solving their business challenges.”
Serving a diverse client roster across a multitude of sectors including automotive, retail, government, insurance, FMCG and more, the last few years have seen the agency undertake ambitious, complex and boldly creative projects.
From building and touring a sustainable tiny home around the country and electrifying the runway at Melbourne Fashion Week for Volvo; to ‘crashing’ a car on the St Kilda foreshore for TAC; and literally stopping traffic in Bourke Street for Myer’s tennis all-star ‘Match in the Mall’, GRAFFITI has been delivering cultural impact and compelling results for some of Australia’s best known and beloved brands.
Beyond creative excellence, measurement and return on investment are central to the way GRAFFITI helps clients make their mark and make it matter. Says Kerrie: “We’re driven by the imperative that the most powerful work exists at the intersection of creativity and effectiveness.”
Source: Praytell Agency
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