‘Grandkids moved to Canada?’: Flight Centre pokes fun at royal scandal with cheeky print ads

January 17, 2020 9:10

Flight Centre has taken a tongue-in-cheek approach to the latest royal scandal, with ads printed alongside royal coverage in News Corp’s Daily Telegraph and Herald Sun papers and Seven West Media’s masthead The West Australian.

Referencing the Duke and Duchess of Sussex’s announcement that they will be stepping back as senior members of the royal family and splitting their time between the UK and North America, the Flight Centre ads cheekily ask ‘Grandkids moved to Canada?’ accompanied by an image of a corgi.

The Flight Centre ad as it appears in the Daily Telegraph

The ads were quickly turned around after Flight Centre briefed the creative team at Publicis Worldwide Brisbane. The ads leveraged Flight Centre’s relationship with News Corp and Seven West Media, through its media agency IKON, with the creative dispatched on the same day it was revealed to the company.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics