Grant Broadcasters to restructure digital business under new GM

Independent media business Grant Broadcasters is preparing for a restructure of its digital assets, appointing new group general manager – digital Bianca Shugg to oversee the operation.

A newly re-formed digital leadership group, constructed of four different verticals, will now report to Shugg who joined the company in January from Southern Cross Austereo (SCA) and began as group general manager of commercial.

The new verticals will be group online content, digital production – Sparx, network websites and development and digital AdOps.

Grant Broadcasters CEO Alison Cameron said she business was excited about the future of its digital team under Shugg.

“We are very excited about what the future holds for our newly aligned team and how we can work more effectively with content, sales and management to increase our digital footprint,” said Cameron.

“Bianca and the digital leadership team are currently working on the mechanics of restructuring, with particular focus on the product suites, workflows and processes.”

Shugg said the new set up will allow the broadcaster to properly utilise its digital assets.

“We have an incredibly strong digital resource here at Grant Broadcasters and the restructure will bring extra focus on collaboration across teams and utilize the strengths of all digital members to increase our output both internally and externally,” said Shugg.

“We have already launched a number of initiatives from helping clients through the challenges of a COVID 19 crisis by offering a simple and cost-effective local e-commerce solution to a total redesign and platform change to our 60+ station websites.

“The combined strength of radio and online is well known to savvy local advertisers and we will be able to extend this message across all our local markets.”

The restructure will be complete by the beginning of July.


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