Gravox ‘makes anything delicious’ in back-to-basics campaign
Gravox has brought its marketing back to basics with product demonstration, in a new campaign from Cummins & Partners.
The ad shows the range of Gravox sauces being poured over various dishes, as well as a rubber duck, rubik’s cube and rotary phone.
At the centre of the campaign is the belief that Gravox sauce is so delicious, it could make anything taste good.
It defies all the usual category conventions and just makes me want to buy Gravox. Insidiously clever.
PS
Quote of the Year: “life is very sliced at the moment”
Gosh Rubik’s Cube is hard to bite into.
Absolute rubbish
Did someone drop their gravy boat?
@anonymous
Diddums. Does somebody need a little gravy poured on them?
Really liked this ad. Pass the mash.