Getting a great bargain on GraysOnline is worth dancing about according to new campaign
Online retail and auction company GraysOnline has launched a campaign the bargains available through Gray’s online wine auctions in NSW metro and regional markets.
The campaign launched in Qld metro and regional markets in July this year.
The TVC, created by The Ideas Hatchery, features a man enthusiastically celebrating a successful wine bid with some awkward dance moves ending with the tagline ‘buying wine online has never been more fun’.
https://www.youtube.com/watch?v=ZZ0eaOVdlx8
The new work is a change of direction for GraysOnline, with previous campaigns focusing on the transaction.
The Ideas Hatchery’s creative director Simon Druery told Mumbrella: “I wanted to get more emotional about the excitement of getting a really good bargain.”
GraysOnline’s digital marketing manager Rie Kubo said: “TV is an integral part of our marketing, and we are hoping this new ad will lift our brand awareness with new customers and help us continue the growth of our online business.”
The main TV ad is supported by tactical ads of around 8 seconds which focus on specific wines.
Client – GraysOnline
- Marketing Manager: Rie Kubo
Agency – The Ideas Hatchery
- Creative director and scriptwriter: Simon Druery
Production Crew:
- Executive Producer, Production Cafe: Andrew McLean
- Creative Director, Production Cafe: Tristan Baker
- DOP and Editor, Production Cafe: Leo Townsend
- Producer, Production Cafe: Edgars Greste
- Camera Assistant, Production Cafe: Max McLachlan
- Sound, Production Cafe: Lionel Tegre
- Make-up, Production Cafe : Cat Sherwin
Talent:
- Craig Alexander
- Maha Wilson
