Grays staff members feature in new ‘Legends of Grays’ ad series

Grays is spotlighting the way its employees use data and tools to predict the value of industrial equipment in a new campaign featuring actual members of the company’s staff.

The new ‘Legends of Grays’ series of ads showcase Grays assets, data, and industry experts, and follows the release of its biggest campaign to date last month with Entropico and Bounce Creative.

Grays head of valuations Rod Wilson

Entropico and Bounce Creative are behind the production of the new campaign too, which was filmed at various locations including Grays at Wilton, New South Wales.

The series of ads star Grays staff, who feature in a series of testimonials across various creative assets including a suite of videos.

The videos aim to shine a light on how easy it is to generate revenue and develop a business through selling on the marketplace.

Grays head of marketing and e-commerce Natalie Ashes said the new series was inspired by the success of the most recent campaign.

“We have seen so much success from the initial It Pays To Sell With Grays campaign that we have expanded it with new content,” Ashes said.

“We have utilised new channels such as TV and Billboards along with high-performing digital channels. This is the first time in a long time that Grays have utilised OOH [out of home] advertising platforms.”

The previous campaign came about in response to almost 800 pieces of customer research and focus groups, in addition to extensive testing of several concepts in the market.

Last month, Ashes said the Grays platform has seen an increase in use since the start of the coronavirus pandemic.


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