University of Adelaide appoints Richards Rose to brand and creative services account
In the lead up to peak marketing season for universities, the University of Adelaide has engaged Richards Rose for its brand and creative services requirements.
The university’s director of marketing, Anita Head, said Richards Rose had a proven track record.
“We chose Richards Rose for their strong strategic capability, and their track record in developing enduring brand ideas that work across diverse and complex businesses with local and international audiences,” Head said.
This year, Richards Rose has also added Campos Coffee to its client list, which also boasts Stan, Mitsubishi and Bluescope.
For its latest client, the agency will be tasked with creating and delivering brand strategy, identity and marketing communications across all channels.
Digby Richards, CEO of Richards Rose, said: “We’re delighted to be partnering with such a respected and progressive institution that is full of ambition. From its amazing alumni to its extensive research capability and great campus communities, it’s a living and breathing brand.”