Grazia attempts to broaden demographic to men

The Australian edition of Grazia magazine is to start publishing editions for men.

The fashion weekly will launch its first 34-page  pullout alongside next week’s normal edition. It is planning “at least” two more men’s editions in 2013.

According to publisher ACP Magazines, the decision to create the men’s edition of Grazia comes “after much demand from its advertisers and readers”.

Grazia is licenced from Italian publisher Mondadori. It launched nearly five years ago with a ciruclation of around 70,000. In the last set of Audit Bureau of Circulations numbers, it recorded a figure of 43,872 which was a drop of 20% on the same time a year before.

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