Green Hat becomes Sigma Healthcare’s marketing agency of record

Green Hat has won Sigma Healthcare’s marketing account, becoming its B2B marketing agency of record.

The agency will be responsible for Sigma Healthcare’s strategy, planning and marketing activities, assisting the brand in achieving its promise to help pharmacy owners run better businesses.

Sigma Healthcare is a full-line wholesale and distribution business to community and hospital pharmacies, servicing brands including Amcal, Guardian and Chemist King.

Andrew Haussegger, Green Hat CEO, said in a statement: “Green Hat is excited about working with Sigma Healthcare. Our deep expertise in the B2B space aligns perfectly with Sigma’s goals and we look forward to helping them make their pharmacy customer’s better businesses.”

Jeff Sells, Sigma’s executive general manager of retail pharmacy stated: “We are very pleased to be partnering up with Green Hat. We believe Green Hat’s strength and knowledge in sales and marketing will assist us in building on our industry-leading holistic solutions for all pharmacy owners and really defining the challenges and needs of pharmacy owners in today’s competitive market.”

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

topics Andrew HausseggerGreen HatJeff SellsSigma Healthcare

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Comments: 1

Fishy 7 May 19

Lots of staff movement at Green Hat.

I hear that they have severe management issues, will see how this all plays out.

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