Green Hat unveils head of account service appointment
APAC B2B marketing agency Green Hat has hired Cordelia Burton to lead its account service team.
The announcement:
Green Hat, APAC’s leading independent B2B marketing agency, today announced the appointment of Cordelia Burton as its new Head of Account Service. Burton, formerly the APAC Managing Director of The Marketing Practice (TMP), brings a wealth of B2B experience and a proven track record in driving client success and strategic growth.
In her new role, Burton will be responsible for leading Green Hat’s account service team and contributing to the agency’s continued expansion in the APAC region. Her appointment underscores Green Hat’s commitment to strengthening its leadership team and enhancing its client-centric approach.
“We are thrilled to welcome Cordelia to the Green Hat family,” said Stuart Jaffray, MD of Green Hat. “Her experience leading major accounts and her deep understanding of the B2B and ABM marketing landscape make her an invaluable addition to our team. Cordelia’s strategic vision and passion for client success align perfectly with our ongoing mission to rethink B2B and challenge the status quo.”
Cordelia began her career at The Marketing Practice in Munich where she quickly rose through the ranks to become Managing Director, Germany. She relocated to Sydney in 2024 to become their APAC Managing Director.
“I am incredibly excited to join Green Hat,” said Cordelia Burton. “The agency is at the forefront of B2B innovation in APAC, and I’m thrilled to join the team at such an exciting time. I can’t wait to get started.”
Burton joins the Green Hat team on July 7th.
Source: Green Hat
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