Greening Australia launches ‘Restoring nature for regenerations to come’ campaign
oOh!media and POLY have partnered with Greening Australia for an out-of-home awareness campaign that “leverages weather triggers and dynamic digital executions to drive brand awareness and donations.”
The initial phase of the ‘Restoring nature for regenerations to come’ pro bono campaign focuses on restoration, fighting extinction and direct action of planting trees.
A second phase will roll out towards the end of the financial year with donation messaging (including an EOFY countdown clock) encouraging people to support Greening Australia.
Head of POLY, Josh Gurgiel, said of the campaign: “We’re delighted to be working with Greening Australia to showcase their mission and encourage people to donate so that they may continue their vital work for many years to come.
“This campaign has been designed to grow awareness of the role Greening Australia plays in sustaining Australia’s natural ecosystem utilising innovative Out of Home tech and scalable networks that help make their brand unmissable.”
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