In the wake of Coca-Cola’s victory in the Northern Territory, over the territory’s ‘cash for containers’ scheme, Greenpeace will tomorrow launch a confronting print advertising campaign across Fairfax’s Sydney Morning Herald and The Age titles.
The advertisement shows a flesh-footed Shearwater from Lord Howe Island, which starved to death because its stomach was full of plastic waste it had mistaken for food.
Greenpeace Campaigner Reece Turner said the aim of the campaign was to pressure governments on a federal and state level to implement a national ‘cash for containers’ scheme.
Earlier this week Coca-Cola Amatil won a case which may lead to the dismantling of a Northern Territory recycling scheme after the Federal court found the scheme was invalid.
Greenpeace says the campaign has already been producing results for them. “On the day we launched the campaign Greenpeace Australia received the highest traffic ever on the campaign’s website,” said Turner.
The ad was created by Chia Ming Cheng of C-M Design and the ad space was paid for via crowd-funding.
Campaign credits: Designer Chia Ming Cheng, C-M Design.