Greenpeace protests against Apple’s coal-powered iCloud

Greenpeace is staging a protest outside the Apple Store on George Street in Sydney this morning, calling on the computing giant to switch from coal to renewable energy to power its cloud computing platform.

According to the green activist group’s Facebook page, Greenpeace will be talking to customers and staff today about why the company should change to renewable energy to run iCloud, it’s cloud platform.

The Sydney protest is part of a global campaign by Greenpeace outside Apple Stores in New York, Toronto, San Francisco, Hong Kong, Budapest, London and Amsterdam.

Greenpeace is arguing that while Apple maybe a leader in technology, the data centers the company uses to store and send iPhotos, iTunes and Apps use coal, ‘the oldest, dirtiest power source.’


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