Greenpeace takes a stand against climate change inaction with an angry Santa inside an Ash Globe
With bushfires continuing to ravage the country and dominate headlines, Greenpeace is sending a message to the powers that be by taking a festive icon and subverting it to reflect the current state of Australia.
Together with The Works, Greenpeace has taken the traditional Christmas snow globe and replaced the white powder with dirty black ash. An angry Santa sits inside with a sign saying “It’s beginning to look a lot like climate change”.
The traditional snow globe has been subverted to represent the current state of Australia
Created to highlight the reluctance of political leaders to take action on climate change, the Ash Globes will be sent to climate change blockers and activists. The production of the globes is carbon offset.
Guy Patrick, creative director at The Works, said: “It’s Christmas and it’s snowing in Sydney, snowing ash from fires that rage across the country. And while bushfires are relatively normal, the extremity of these are not. Look out your window, climate change is here.
“Our leaders won’t listen to scientists, tens of thousands of protesting school children, or even the overwhelming majority of Australians. Maybe, just maybe, a tubby middle-aged white man can get through to our leaders?
“Partnering with Greenpeace we subverted the pristine innocence of a Christmas snowdome. Instead of a rosy-cheeked Santa in a snowy wonderland he is surrounded by ash collected from the recent fires. The globes are small but pack a punch that will hopefully cut through any apathy towards the state of our planet.”
https://www.instagram.com/p/B6PnVhnhwy-/
Alongside the Ash Globes, Greenpeace is urging Australians to sign an open letter to the federal government, demanding they declare a climate emergency.
The launch of the Ash Globe is being supported by PR and social media.
