Greenpeace target poor seafood labelling in new video ahead of Easter long weekend

Greenpeace is attempting to highlight various problems connected to seafood that consumers may be eating unwittingly due to Australia’s poor labelling laws, in a video created by  Sydney-based executive creative director Andy Fackrell.

The ‘Meal of Fortune’ video sees SBS’s Matthew Evans educate consumers on the problems of human rights abuse, threatened species and harmful mercury levels in the leadup to the Easter long-weekend in which many Australians spend big on seafood.

Greenpeace Australia oceans campaigner Nathaniel Pelle said: “The problem of Australia’s appalling seafood labelling is a fundamental one that really has to be solved if we want to have abundant, sustainable seafood available to us in the future.

“But even though it’s an important reform, it’s not an easy one to communicate.”

According to Greenpeace, Australians eat 370,000 tonnes of seafood a year and will purchase around $25 million worth of fish and seafood over the Easter weekend alone.

Andy Fackrell, who created the piece independent of an agency, said: “Consumerism has been partly to blame for the world’s problems. It can also help get us out of the environmental crisis we are leading to.

“As an advertiser it’s great to be able to contribute to explaining an important consumer message in simple terms.”


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