Greens ad: Your vote can really move Australia forward
New creative agency Make Believe is to run election advertising for The Greens during the election.
The ad will get its first TV airing on Gruen Nation on ABC1 tonight.
Make Believe was founded last year by Lilian McCombs, Nick Moraitis and Jarra McGrath, who previously helped found campaigning organisation GetUp.
The agency’s clients are charities, non-profit organisations, and other social enterprises.
The election ad – which was mainly created using donated resources – focuses on making individuals feel that their vote is important. It features a series of forwards-backwards images.
The original tagline of the ad – which came before Julia Gillard’s adoption of the phrase was “Your vote can move Australia forwards”.
Supporters are being asked to make donations to pay for TV airtime for the ad.
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Not at all convinced by this ad. The running things backwards trick is a TV advertising cliche, and in this context it’s just confusing. Why is the bloke walking foward while everyone else goes backwards? Is he going backwards at the start — watching the ad closely once I can’t even remember? Is that footage with the family going backwards? Why are they going backwards if we’re getting six months paid parental leave? Are those kids leaving an immigration detention centre? This is an absolutely confusing mess — alienating, too clever be half and unclear. It doesn’t make me feel anything apart from irritated.
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I agree with Misha, this ad is irritating. It really is awful. And it says nothing about what they do/stand for, other than a quick flash of a newspaper headline. Is that the only issue we’re supposed to care about?
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Gruen Nation was bloody excellent last night. More like that please.
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And on topic: that Greens ad sucks.
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Maybe they’ve been watching too much Doctor Who? Looks like a promo for one of the episodes.
Greens should focus on the positive ways to make a change. Too much negative in the ad and as Misha said, it’s confusing.
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Awful
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And Gruen called this ad for what it is: a great piece of film, but totally useless execution that doesn’t work.
It relies excessively on intellect, and assumes that viewers will be able to pick up on complex visual queues to get its core message.
And if that’s not bad enough, it has no audio thus requiring the viewer to sit through the whole ad to know what its about, what its trying to say, and who its for.
Throw this into the worst ad list, and find a suitable punishment for the creatives and team at Make Believe (suggest being tied to a tree naked for a few weeks in a cold Tasmanian forest might be a good idea).
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noooooo they used the move Australia forward slogan. I think seeing that is enough to turn off voters, we have to listen gillard say it everytime she opens her mouth don’t tell me the greens have adopted it to. 🙁
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Did they make the new ones, cause they seemed to have learned their lesson. The new ads have a clear focus and the seem to have put the message before the techniques.
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On Wednesday night, The Gruen Nation featured a ‘pitch’ to create an ad for the Greens. The pitch was created by Republic of Everyone, and the ‘ad’ is available on YouTube (https://www.youtube.com/watch?v=O4jI1atQwp4).
Apparently the ABC has denied the Greens use of the ad (http://www.abc.net.au/news/sto.....981137.htm), yet it’s received close to 30,000 views on YouTube.
Simple, creative, powerful stuff, regardless of your politics.
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