GroupM launches Foodbank’s Food Fight campaign

GroupM has made deals with Australia’s major media to deliver a multimillion-dollar campaign for Foodbank, Australia’s largest food relief organisation.

The announcement: 

Major media owners across TV, radio, digital, print, magazines and out-of-home have contributed prime media space worth millions of dollars at no charge for Foodbank’s Food Fight month-long campaign in August.

The campaign would also not have been possible without the valuable partnership with Havas, which created all the creative assets, and its sister PR and marketing communications agency, Red Agency.