GroupM officially rebrands to WPP Media

May 30, 2025 1:50

The GroupM brand has been retired, with WPP’s global media arm officially rebranding to WPP Media.

Described as a “AI-driven media company”, the new WPP Media will be powered by WPP Open, the holdco’s AI operating system.

Globally, WPP Media claims billings of more than US$60 billion (AU$94 billion), working with “more than 75%” of the world’s leading advertisers in over 80 markets.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.