GroupM’s EssenceMediacom wins Specsavers after four-month pitch process
Specsavers has appointed GroupM’s EssenceMediacom as its media agency in Australia and New Zealand; a decision that came after a pitch process that took a third of the calendar year.
In April, the brand invited media agencies to submit an expression of interest, asking them to respond to an RFI and from there, be invited to pitch for the Trans-Tasman media account.
EssenceMediacom, who have worked with the brand in New Zealand for 14 years, won the account, taking over in Australia from IPG Mediabrands’ Initiative, who held the Australian account since 2016.
Four months? Five agencies at the final stage? And proud of the process? It’s a clown show.
Clients behaving badly? Seems to be the norm these days.
What sort of pitch process is this??
No doubt every agency invovled had to hand over all the ideas they had for Specsavers to roll out with their new appointed agency
Terrible behaviour
Odd not to thank your agency partner Shaun.
Am I missing something? Seems to me, SpecSavers invited anyone to have a crack – no-one forced or pressured agencies to be involved . @Huh The fact your agency couldn’t fulfil the requirements isn’t the client’s fault surely?
Now the media is appointed watch for a brand pitch to follow.
an open RFI that only 5 agencies in australia could realistically respond to, anyway…