GrowthOps’ Salesforce Einstein rebrands to Lightfold as it becomes independent

After a year of incubation, Trimantium GrowthOps (TGO) has announced its Salesforce Einstein practice has become a new independent business. The change has seen it rebrand as Lightfold.

While the business will no longer operate under the TGO umbrella, it will continue to provide Salesforce Einstein expertise to TGO clients, and now has the flexibility to expand its services to the entire Salesforce user ecosystem.

GrowthOps has spun off its Salesforce Einstein business after a year of incubation

TGO lured the entire Salesforce Einstein team across from Accenture in September 2018, including global lead John Cosgrove, discovery and creative lead Kylie Long, technical lead Robert Houston and functional and governance lead Robert Rymer.

At the time, TGO founder Phillip Kingston called the Einstein ability ‘an important pillar in GrowthOps’ cloud strategy’.

TGO’s new CEO, Clint Cooper, said the spinoff was a win-win for both businesses.

“GrowthOps has been at the forefront of emerging thinking around how AI can be harnessed to change the shape of customer and brand experience for some of Australia’s biggest brands,” Cooper said.

“Our clients will continue to benefit from this thought leadership, both from a Salesforce implementation perspective, as well as from an advisory and strategy perspective.

“We’re proud of the work we have done together over the last 12 months and remain committed to continuing to offer this valuable capability to our clients. We’re excited to see what’s now possible for the team as it moves to this next phase.”

Cosgrove, who is the CEO of the newly-named Lightfold, said the progress made over the last 12 months has been important for the business.

“Our time embedded with GrowthOps provided us with an amazing opportunity to work with a team of thought leaders across the full spectrum of customer, employee and brand experience,” Cosgrove said.

“Being part of a culture that truly embraces entrepreneurship and innovation gave us the space and flexibility to deepen and expand our capabilities, deliver great work for our clients, and to change the conversation from deploying an app to adopting a platform.

“Through Einstein, AI has become mainstream on Salesforce and demand for the capability has grown across every level of business, including small and medium businesses, as well as enterprise.

“Now, with a dedicated brand and direct market engagement, Lightfold can unleash the full power of Einstein working alongside the trailblazing community of businesses – including GrowthOps and our clients – who adopt Salesforce worldwide.”

TGO’s former CEO Paul Mansfield supervised Accenture’s acquisition of Cloud Sherpas, which included the Salesforce Einstein team, in 2015. The four members who then moved across to TGO in 2018 were part of the first dedicated Australian practice for Salesforce Einstein Analytics. Salesforce Einstein is a comprehensive AI for Customer Relationship Management (CRM).

TGO went through a round of redundancies at the end of 2019 as part of a major restructure, following the departure of the majority of its directors and its CEO. 


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