Gruen dominates ratings but flails in demos, Nine hands Seven a loss

ABC’s The Gruen Transfer achieved its largest audience of the season last night with 927,000 metro viewers tuning in at 8:30pm, according to OzTAM metro ratings.

The show’s viewership spiked by more than 100,000 on last week’s audience of 829,000 to become the most-watched non-news program of the evening.

ten the bachelor

Ritchie shows off his jet-ski skills in last night’s episode of The Bachelor

However, the program failed to make an impression in the key ad demographics (16-39, 18-49 and 25-54), and was fifth most popular in the oldest age bracket.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.