Gruen dominates ratings but flails in demos, Nine hands Seven a loss
ABC’s The Gruen Transfer achieved its largest audience of the season last night with 927,000 metro viewers tuning in at 8:30pm, according to OzTAM metro ratings.
The show’s viewership spiked by more than 100,000 on last week’s audience of 829,000 to become the most-watched non-news program of the evening.
However, the program failed to make an impression in the key ad demographics (16-39, 18-49 and 25-54), and was fifth most popular in the oldest age bracket.

	
I’m sorry, and I’m first to admit I’m not a maths whizz…BUT you write … “A decline of almost 100,000” was actually a decline of 143,000 viewers from the previous night if you count the drop from 877k to 734k.
A far worse projection is the loss of 476,000 viewers over the 3 nights…now that’s a lot of lollies.
This is how it will be, with much worse to come. The only chance that television has, is to start producing a broad range of quality television, and start showing leadership in the quality entertainment arena.
Drop all this low brow, low IQ, simple Simon cheap crap, in the dumpster where it belongs.
Last time I checked Gruen is on the ABC which doesn’t ‘do advertising’ how exactly are the demographics of any consequence?