Seven’s Rio wrap-up sheds viewers as The Bachelor gains ground
Seven’s Olympic wrap-up program In Rio Today shed thousands of viewers at 7:00pm last night, attracting just 845,000 metro viewers down on last week’s audience of 1.014m, according to OzTAM overnight metro ratings.
Though this represents an audience loss of 169,000, the program retained its grip as the most-watched non-news program of the evening.
Ten’s The Bachelor at 7:30pm was hard on its heels, closing the audience gap with 838,000 metro viewers. The Bachelor remained the most popular program among all three key advertising demographics (16-39, 18-49 and 25-54).
Ritchie works his magic on last night’s episode of The Bachelor
ABC’s The Gruen Transfer, which aired at 8:30pm to compete with the last half-hour of Seven’s Rio wrap-up, continued to perform well with 829,000 tuning in, a small decline from last week’s audience of 865,000.
Nine’s best non-news performers were RBT at 7:30pm and Hot Seat at 5:30pm, attracting 732,000 and 513,000 respectively.
In the news stakes, Seven News at 6:00pm was the only program to crack the million barrier last night with an audience of 1.267m. Nine’s News at 6:00pm trailed behind with 955,000 viewers, while 10,000 more tuned in for Nine’s 6:30pm bulletin. Seven’s 6:30pm news achieved 880,000 viewers across Sydney, Melbourne and Brisbane.
Seven finished the evening with a winning 23.9% share of the audience, followed by Ten at 16.2%, Nine at 15.6%, the ABC at 11.5% and SBS at 3.2%.
