Gruen pitches Tourism Cronulla

The Sydney suburb of Cronulla and the Sutherland Shire will be the focus of a brief on advertising show Gruen Planet this evening.

The show has asked a panel of marketing experts to tackle the beachside community’s image problem not helped by the Cronulla riots and dramality show The Shire.

Tackling the brief will be Splash Agency’s Johnothan Naiman and Jack Watts Currie’s Colin Watts. Joining host Wil Anderson and regular panelists Todd Sampson and Russel Howcroft will be Liquid Ideas’ Stuart Gregor and former Olympian and marketing specialist Jane Flemming.

As well as Tourism Cronulla, the show will also look at the controversy surrounding Lance Armstrong’s doping scandal, his sponsors and How his charity will help him.

AAMI’s Rhonda and Ketut’s unresolved sexual tension also goes under the microscope, a look at recent PR stunts – genius or stupid; and the worst performance by an athlete in a TV ad this week goes to 80’s tennis players Ivan Lendl, John McEnroe and Matts Wilander.

Gruen Planet airs tonight at 8:30pm on ABC1.


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