Gruen tasks agencies to sell the carbon tax

How to sell the carbon tax is the brief agencies will tackle on tonight’s episode of Gruen Planet.

In the second episode of the show’s return, The Pitch will see Moose Moore of One For All and Charlie Cook of Jimjam go head to head.

The brief for the segment is: “The Federal Government has spent millions employing its best minds, but clearly has no hope of ever convincing us to like the carbon tax. Could two ad agencies do it in under a minute?”

The episode will also look at the use of Doug Pitt and his recent visit to Australia as part of One Green Been and Euro RSCG’s Fair Go Bro campaign for Virgin Mobile.

Naked Communication’s Adam Ferrier and Harry M Miller Group’s CEO Lauren Miller Cilento are guest panelists.

The Gruen Transfer airs at 8.30pm on ABC1.


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