Gruen Transfer becomes Gruen Nation for election specials

The ABC’s advertising insights show The Gruen Transfer will rebrand as Gruen Nation for a series of specials once the federal election is called.  

The announcement:

ABC TV today announced GRUEN NATION, a series of extra-length, extra strength specials, to be broadcast during the upcoming federal election, from the makers of the hit show about advertising, The Gruen Transfer.

Hosted by Wil Anderson, and featuring Gruen regulars Todd Sampson and Russel Howcroft, GRUEN NATION will ‘run an ‘X-Ray over the federal election’ – its advertising and all the other tricks political parties use to get their message out – in a series of 45 minute specials.

Political insiders, and campaign veterans, will join the two advertising gurus to dissect each week’s events as they unfold.

Producer Jon Casimir said: “An election campaign is about show business. But while everyone else will be busy discussing the business, at GRUEN NATION we’re only interested in the show.”

“We’ll be trying to find out why is the election jingle extinct? And, if Filippino politicians can make campaign ads dressed as superheroes, why can’t ours?” Casimir continues.

Whether it is a million dollars spent on an advertising campaign or a hundred dollars spent on a haircut or a tie, GRUEN NATION will be there to decode what’s going on for the audience and point out the many strategies political parties use to influence voters.

Head of Arts and Entertainment Amanda Duthie said; “GRUEN NATION will be just as fast, funny and entertaining as The Gruen Transfer. It will be an enlightening look at the political spin around this very important election.”

Like its parent show, The Gruen Transfer, GRUEN NATION will offer up, and dissect, a feast of messaging brilliance and bunkum – not just from our 2010 election, but from down the years and around the world.

GRUEN NATION promises to bring you an election as you’ve never seen it before – from the inside.

As Wil Anderson puts it “If the ABC is the national broadcaster, then GRUEN NATION is the national bullshit detector”

GRUEN NATION is a Zapruder’s Other Films and ABC co-production.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.