News

Gruen Transfer takes a bite out of commercial viewing

The ABC’s strong Wednesday lineup caused a slow night for the commercial networks, with none of them breaking a 30% share of  free to air viewing.  

As Mumbrella reported earlier, The return of The Gruen Transfer – which offers insights into the Australina advertising industry, debuted with 1.12m viewers.

This made it the seventh most-watched show of the evening, according to preliminary OzTam data.

Along with a strong showing from Adam Hills’ Spicks And Specks, it saw the ABC take a share for the night of 18.3%, one of its biggest of the year to date. Seven had the strongest night, with 29.3%, while Nine took 26%. Ten narrowly avoided being beaten by the ABC with 21.3%. SBS was on 5%

Top ten shows:

  1. Seven News – Seven 1.5m
  2. Today Tonight – Seven 1.3m
  3. Australia’s Got Talent – Seven 1.3m
  4. Criminal Minds – Seven 1.2m
  5. The Farmer Wants A Wife – Nine 1.2m
  6. Spicks and Specks – ABC 1.2m
  7. The Gruen Transfer – ABC 1.1m
  8. Nine News – Nine 1.1m
  9. A Current Affair – Nine 1.1m
  10. Home and Away – Seven 1.1m
ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.