Gruen Transfer’s election challenge to the advertising industry

From the makers of The Gruen Transfer:

A federal election is about to be called.

How the major parties pitch their advertising message will have a huge bearing on which side wins.

Any agency worth its salt will be looking at the two campaigns and thinking, “We could do better”.

During the election campaign, we would like to give eight agencies the chance to prove it.  

We are suspending The Gruen Transfer and running extra length, extra strength specials called Gruen Nation.

Hosted by Wil Anderson and featuring Gruen regulars Todd Sampson and Russel Howcroft, Gruen Nation will “run an ‘X-Ray over the federal election” examining the advertising, as well as the other tricks and tactics parties use to get their messages out.

Political insiders and campaign veterans will join the two advertising experts in a series of 45-minute specials, in the same timeslot, dissecting each week’s events as they unfold.

At the centre of Gruen Nation will be The Pitch. Normally, it’s a challenge to agencies to sell the unsellable. This time, we’re asking you to play for real.

Your clients will be the Labor Government and the Coalition Opposition. The issues and personalities will be the ones we see on the evening news. And you’ll be working in real time, with as little as three days to turn an ad around.

There will be four styles of ad we’re after: Heartwarming. Fear. Jingle. Attack.

We need eight agencies to step up to the plate and demonstrate to a massive national audience – and the main players in Canberra – how good they are. And how good they could be if they were given the gig at the next election…

Don’t chew it over for too long. There are only eight slots. And we want to fill them now. It doesn’t matter if you’ve done The Pitch before. It doesn’t matter if you haven’t. The eight most passionate, most committed agencies are in.

This is not for the faint-hearted. You’ll be on the national stage, being tested in real time.

Who wants to play?

Call us.

  • Jon Casimir on 0438 759 014 or email jcasimir@zapruder.com.au
  • Polly Connolly on 0408 476 438 or email pconnolly@zapruder.com.au

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