Foster’s makes the sun shine on the whole world. Literally

It’s somewhat naive, I realise, to expect realism in advertising.

And I do rather like this take on laid back Aussies for Foster’s which broke in the UK this morning.  

But there is just one small thing. According to the ad (from new Foster’s agency Adam & Eve), it’s daytime in Southend, yet it’s also daytime in Australia.

And THAT is the magic of advertising.

Tim Burrowes


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