GSK appoints Kristin Trace-McLaren as head of communications

GSK has hired Kristin Trace-MacLaren as head of communications for Australia and New Zealand.

Trace-MacLaren takes over from Madeleine Breckon, who is returning to the UK to become director of corporate media relations and pharmaceuticals external communications in the global GSK team.

Kristin Trace-MacLaren has been with GSK since 2013

Trace-MacLaren has spent almost seven years with the business. She joined in 2013 as head of government affairs and policy and later became senior brand manager of vaccines.

Previously, Trace-MacLaren was the policy manager of Medicines Australia.

Trace-Maclaren told Mumbrella: “In a time when our communities are focusing on health and looking after one another, the work we do at GSK as a healthcare company has never been more important.

“I’m excited to take on this role and share our stories on the innovative science we’re bringing to Australia and New Zealand. With my background in law and public policy and a stint in a commercial role, I’m grateful to bring this cross functional thinking to our communications function at GSK.”

Breckon has been with GSK for eight years. She joined the Melbourne team from London in 2017 as senior communications manager for Australasia and became head of communications four months later.

Breckon has been contacted for comment.

Earlier this month, GSK Consumer Healthcare’s ANZ area marketing director, Nick Boyden, was promoted to VP of Centrum global brand lead. Former head of organisational effectiveness and capability building, Cate Sefton, was also promoted.


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