GSK appoints Nick Boyden as area marketing director for consumer healthcare products
Global pharmaceutical giant GSK has appointed Nick Boyden as area marketing director for GSK Consumer Healthcare ANZ.
Boyden was previously head of marketing at food distributor Cerebos and has worked for Unilever, Campbell Arnott’s, Nestle and Mastercard Worldwide.
Boyden: “I’m looking forward to working with a mix of iconic and specialist brands”
At GSK he will be responsible for the consumer healthcare business portfolio covering brands including Panadol, Voltaren, Sensodyne, Polident and Otrivin.
Boyden commented: “I’m looking forward to working with a mix of iconic and specialist brands that truly make a difference to people’s lives. My approach to marketing has always been consumer and brand led, so this feels like a natural fit.
“GSK has a new strategy, great people and strong values that I share. I’m excited about the opportunity to help build and develop a high-performing marketing team with a great culture that delivers impactful campaigns.”
Theresa Agnew, GSK Consumer Healthcare’s ANZ acting general manager, added: “Nick has great energy, a wealth of marketing experience and passion for people. We are thrilled to welcome him to our team as we focus on developing our culture and building our brands.”
Boyden begins his role at the end of March.
Formerly GSK was built on values and promoted from within as it is always harder to find a cultural fit VS intellectual fit, now it goes external for local leadership roles.
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