GSK appoints Weber Shandwick to its social media account

Weber Shandwick has been appointed as the social media agency of record for GSK Consumer Healthcare.

The agency will be responsible for providing social media strategy and management across the GSK Consumer Healthcare portfolio including Voltaren, Panadol, Children’s Panadol, Sensodyne, Polident and Nicabate.

GSK has appointed Weber Shandwick to its social media accounts across its brand portfolio

The win comes after both WPP retained the creative account and won the PR and digital accounts for Panadol and Publicis Media was appointed to GSK’s global media account in October 2018.