GSK’s Nicabate appoints Bellamy Hayden and Vox Group to develop digital strategy

Bellamy Hayden has extended its relationship with GlaxoSmithKline’s Nicabate brand, with the agency appointed to handle its digital strategy in conjunction with Vox Marketing Group.  

Bellamy Hayden, which already handles media planning for the nicotine replacement range of products, was awarded the brief following a pitch against a number of undisclosed agencies.

Earlier this year Nicabate launched a quit smoking campaign during Australia Day featuring a “smoking” kangaroo and emu.

The Starting Lines campaign was created by Whybin\TBWA\ Tequila, with media planning by Bellamy Hayden and buying by Maxus.

Bellamy Hayden recently unveiled a new management line up which saw co-founders Phil Hayden move to the role of CEO and Simon Bellamy become non-executive chairman.

The strategy communications agency also promoted Simon Corbett, digital director and Gary Pearce, communications director to the new roles of managing partners.


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