GSK’s Nicabate appoints Bellamy Hayden and Vox Group to develop digital strategy

Tim Burrowes

March 1, 2010 1:05

Bellamy Hayden has extended its relationship with GlaxoSmithKline’s Nicabate brand, with the agency appointed to handle its digital strategy in conjunction with Vox Marketing Group.

Bellamy Hayden, which already handles media planning for the nicotine replacement range of products, was awarded the brief following a pitch against a number of undisclosed agencies.

Earlier this year Nicabate launched a quit smoking campaign during Australia Day featuring a “smoking” kangaroo and emu.

The Starting Lines campaign was created by Whybin\TBWA\ Tequila, with media planning by Bellamy Hayden and buying by Maxus.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.