Nicabate urges people to quit smoking on Australia Day

Nicabate 2GlaxoSmithKline’s Nicabate brand is launching a quit smoking campaign during Australia Day featuring some of the nation’s favourite animals.

The Starting Lines campaign, created by Whybin\TBWA\ Tequila and planning handled by Bellamyhayden, features a “smoking” kangaroo and emu and has been designed to get smokers to think twice about their habit.  

Vanessa Burrow, GSK Nicabate marketing manager, said: “The campaign is designed to empathise with the importance of the decision a smoker takes to quit whilst adding some lightness and also reminding them that not giving up on giving up is key to success.

“People often choose milestones in the calendar to instigate change, such as New Year, or a milestone birthday so why not Australia Day? After all it’s an important day in the Australian calendar and equally important day for smokers – it’s the end of the summer party season and this landmark is often a trigger for many smokers to kick start their journey.”

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