Guardian Australia joins IAB board
Guardian Australia has joined the IAB Australia board. The company will be represented by director of commercial operations, Tereza Alexandratos, and managing director, Dan Stinton.
Guardian is already involved in IAB as members of the Audience Measurement Council and has indicated its intentions to join other councils including Ad Effectiveness, Audio, Data and Standards and Guidelines.
Stinton said this was the right time to join the board, considering the significant growth of Guardian Australia over the last six years. The company joins other board members including Seven West Media, News Corp, REA Group, Carsales, Google, Nine and Facebook.
Guardian Australia has seen significant growth over the past few months, including a recent announcement the company would be expanding its newsroom after the success of its mixed revenue model.
Alexandratos said the company was looking to make a positive contribution to the board.
“IAB plays a vital role in creating a healthy digital advertising ecosystem for consumers, advertisers and publishers.
“Guardian Australia will leverage its local and international experience in quality content to make a positive contribution to the Board and local digital advertising. Our unique perspective will be an asset to industry conversations,” said Alexandratos.
Current IAB chair and CEO of Pedestrian Group, Matt Rowley, said the board was looking forward to working with Guardian.
“We are delighted to welcome Guardian Australia to our board and look forward to the value their alternative approach and global experience will bring to our activities,” said Rowley.
Gai Le Roy, IAB Australia CEO said Guardian Australia has focused on advocating for a more transparent advertising ecosystem, and increased innovation in digital advertising technology, both important issues to the IAB.
“The Guardian has been heavily involved in IAB UK and we see considerable opportunity for Guardian Australia to engage across a broad range of industry shaping activities,” said Le Roy.
“The organisation’s recent experience with the GDPR framework means it will also be well positioned to offer insights and experience to the local industry.”
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Perhaps they should consider registering as a charity. I never see the ads, just the awful yellow pop thing begging me for money.
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The “awful yellow pop thing” that allows you to to read articles on the site for free, rather than behind a paywall? Some people just like to complain…
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It’s hardly a future proof strategy, begging for money for news that is available via the ABC (which I gladly pay for), and opinion that is always one-sided.
It’s like The Big Issue but does far less good in the world.
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