Guardian Australia joins IAB board
Guardian Australia has joined the IAB Australia board. The company will be represented by director of commercial operations, Tereza Alexandratos, and managing director, Dan Stinton.
Guardian is already involved in IAB as members of the Audience Measurement Council and has indicated its intentions to join other councils including Ad Effectiveness, Audio, Data and Standards and Guidelines.
Stinton said this was the right time to join the board, considering the significant growth of Guardian Australia over the last six years. The company joins other board members including Seven West Media, News Corp, REA Group, Carsales, Google, Nine and Facebook.
Perhaps they should consider registering as a charity. I never see the ads, just the awful yellow pop thing begging me for money.
The “awful yellow pop thing” that allows you to to read articles on the site for free, rather than behind a paywall? Some people just like to complain…
It’s hardly a future proof strategy, begging for money for news that is available via the ABC (which I gladly pay for), and opinion that is always one-sided.
It’s like The Big Issue but does far less good in the world.