F.Y.I.

Guardian Australia records highest-ever traffic during COVID-19 pandemic

Amid the COVID-19 pandemic, Guardian Australia has recorded its highest-ever traffic.

The announcement:

Guardian Australia records highest ever traffic with Covid-19 reporting

An unprecedented number of Australians are turning to Guardian Australia for clear, factual reporting in the wake of the global COVID-19 pandemic. The enormous surge in traffic is testament to the high level of consumer trust in the Guardian, and the increasingly important role it plays in the Australian media landscape.

The publication’s national reach has more than doubled this month alone. Early March figures averaged one million daily readers, and have grown to 2.2 million daily readers, according to Nielsen data.

Dan Stinton, managing director of Guardian Australia, said that the publication was uniquely positioned to offer incredibly in-depth coverage of the pandemic.

“The reporters at Guardian Australia have been working overtime to cover one of the biggest and most important stories of our time,” Stinton says.

“The team’s rigorous journalistic standards and commitment to fact-based reporting and expert analysis has clearly resonated deeply with Australians, as evidenced by our exponential traffic growth.

“Our local journalism team works in partnership with our international offices to produce a constant stream of world-class breaking news, covering the pandemic and its many global and local impacts.”

Sunday March 22 alone saw an overnight increase of more than 50% in traffic, as Australians turned to Guardian Australia to report on the various political messages and new restrictions around COVID-19. Mobile traffic accounted for 83% of the audience.

Readers are also consuming more content than ever before, with daily pageviews growing from 2.7 million to 6.9 million in the same time period.

That’s off the back of Guardian Australia reaching a record 6.5 million Australians in January, in the wake of the country’s bushfires, flooding and climate crisis.

Guardian Australia COVID-19 reporting has included a daily liveblog, data tracker, dedicated Full Story podcasts, a series of explainers, plus Q and As, travel updates, political bulletins and analysis, and stories of how other countries are dealing with the crisis.

Coverage has also included the launch of a new website section, The Good Place, designed specifically to offer a sense of lightness, comfort and social connection in trying times.

Source: Nielsen Digital Content Ratings, 22/03/2020, Daily UA, Text.

Google Analytics, accessed March 25 2020.

Source: Guardian Australia media release

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