Guardian launches ‘Hosted by’ platform to allow brands to showcase their own content

Tim Burrowes

December 14, 2016 4:49

The Guardian has launched a new offering, allowing brands to host their own content on its website.

The advertiser-created content differs from the site’s existing native advertising offering, which sees The Guardian create content on behalf of brands that is aligned to their customers’ interests, but not about the brands themselves.

hosted-by-the-guardian

The ‘Hosted by the Guardian’ offering will allow brands talk about themselves, with The Guardian helping them find an audience by promoting the content elsewhere on the site.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.