Guide Dogs and Futurebrand launch support platform for low-vision Australians

Guide Dogs NSW/ACT has launched a holistic support platform for those with low vision, with the design created in partnership with Futurebrand Australia.

The platform — ‘SeeWay’ — is a national service provider for Australians losing their vision who don’t receive other formal support because they are not legally blind. The Seeway brand was created to “bridge the gap” by providing people with practical resources and emotional support.

Describing itself as the next chapter in Guide Dogs’ legacy, Seeway showcases the organisation’s impact beyond the much-loved dogs.

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