Guide Dogs Victoria campaign uses trams to teach travellers how treat the visually impaired

Guide Dogs Victoria is seeking to educate people on how to treat visually impaired travellers on public transport in a campaign created by McCann Health.

A tram in Melbourne will be wrapped with material promoting the Opening Doors campaign, while posters will appear across the Yarra Trams network setting out the correct etiquette in treating those with sight issues.

It launched today to coincide with White Cane Day and will run for six weeks.