McCann Australia CEO Ash Farr departing for global role heading up Chevrolet strategy

Detroit bound: Ash Farr

Detroit bound: Ash Farr

McCann’s Australia CEO Ash Farr is leaving the agency after landing a global role as director of strategy and research on the prestigious General Motors Chevrolet account, Mumbrella can reveal.

Farr is the second of the trio of Smart agency partners installed at the helm of McCann after a reverse takeover in 2011 to move to a global role, following former national executive creative director John Mescall’s elevation to global ECD last year.

The remaining Smart founder and chairman and CEO of McCann Worldgroup Ben Lilley told Mumbrella the agency would be moving to a new localised structure led by the managing directors of its Sydney, Melbourne and Brisbane agencies.

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