Guinness asks fans to pick Arthur’s Day anthem

Guinness Australia is running a competition for fans to select the song it will use to celebrate “Arthur’s Day”, the day on which the founder of Guinness is commemorated.

Fans can choose between Angus Stone’s cover of either “Dreams” or “Blowers Daughter” through a Facebook “like-off”. The winning song will be played at bars across Australia on September 28, as well as being available for download on iTunes. Proceeds from the song will be donated to SurfAid International.

The activation was devised by One Green Bean in a local re-working of a global Arthur’s Day campaign.

Matt Bruhn, marketing director for Diageo Australia, which distributes the brand in Australia, said in a statement to Mumbrella: “The philosophy behind the Guinness brand is that the more you put into something, the more you get out of it.  Music is a great example of this and something that we continue to recognise and celebrate as a brand at a global level.