Guinness is OOO for St Patrick’s Day via Thinkerbell

Lion’s Guinness has released a St Patrick’s Day campaign on social and digital via independent agency Thinkerbell.

The campaign shows an out-of-office automatic reply for all of St Patrick’s Day, 17 March.

The poster for the campaign

Lion connections director Ed Stening said: “St Patrick’s Day is the ultimate moment to come together with a pint of Guinness, and after the last 3 years of Covid interruptions, we’ve never been more excited to turn on the Out of Office and get into a pub for the day.”

Thinkerbell executive creative director Tom Wenborn commented: “I’m currently OOO enjoying a pint of Guinness, I’ll be back at my desk Friday 18th March. Please contact Jim Ingram if it’s urgent.”

Lion named Thinkerbell as its sole creative agency partner in August 2021.


Brand Director, Guinness: Malcom Eadie

Brand Manager, Guinness: Cam Collison

Strategy Director, Guinness: Kate Smithers

Creative Agency: Thinkerbell

Media Agency: UM


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