Gumtree Cars announces initiatives to support Australian car dealers

Gumtree Cars will waive subscription fees and overage charges during April as just one of several initiatives to support Australian auto dealers during the coronavirus (COVID-19) outbreak.

The announcement:

Gumtree Cars announces initiatives to immediately support Australian dealers

Gumtree Cars, Australia’s #1 destination for privately listed cars, has announced the launch of new dealer support measures in light of the COVID-19 pandemic. The move comes as eBay Classified Group’s Global Motors business initiates similar measures around the world.

To provide substantial financial relief and support for new and existing partners, Gumtree Cars is launching a robust program of dealer initiatives, effective immediately. These measures are aimed at increasing dealer visibility at a time when digital is more important than ever in the car sales journey.

As part of the new initiatives, Gumtree Cars, will:

● Waive all subscription fees for new and existing partners for the month of April

● Remove all listing overage charges for the month of April, meaning that dealers can list their entire vehicle inventory for free

● Extend current partner payment terms for March invoices, from 30 to 60 days

Online visibility is essential

The support has been put in place for dealers to list their entire stock on Gumtree Cars, without any added investment. This allows for a digital extension of dealerships and ensures Gumtree Cars’ partners remain visible and able to generate connections to potential buyers when they need it most.

To maximise the benefit from the relief, dealers should keep their current inventory online and prioritise adding unlisted vehicles to the site. This means they will remain visible for future customers, laying the foundations for a buoyant recovery.

Richard Dicello, Gumtree Cars’ Head of Motors, said, “Gumtree Cars’ commitment to dealers remains unwavering during these uncertain times. Our large-scale financial support aims to alleviate some of the burden put on the automotive industry at this time.

“We understand the impact the crisis is having on all businesses, including car dealerships. By offering our new and existing partners the opportunity to list their entire stock on Gumtree Cars for free* for the month of April, we are demonstrating our commitment to supporting our dealers, whilst creating connections and delivering reach.

Ongoing support

Gumtree Cars will continue to assess market conditions based on government updates and dealer feedback and conduct a review at the end of April. As the future of the automotive industry and the ramifications of the crisis remain unclear, Gumtree Cars is committed to going above and beyond by providing ongoing customer service and sales support for its dealership network.

Richard Dicello, Gumtree’s Head of Motors, said: “While Australia’s dealerships are dealing with the significant uncertainty around the longevity of the COVID-19 crisis and its potential long-term impacts, we want them to know that Gumtree Cars will continue to support their businesses. Gumtree Cars is people-powered, meaning we always put our partners first, and we will continue to do so during these difficult times, and beyond.”

Further details regarding the relief support are available from the Gumtree Cars Account Management team.

Source: Gumtree Cars media release


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