Gumtree targets time-wasters and dishonest sellers in social campaign

Online marketplace Gumtree has launched a new campaign – Keep Gumtree Real – which aims to improve the user experience by encouraging trust and responsibility.

Former TV host Jason Dundas fronts the campaign offering up tips on online etiquette and highlighting the most annoying practices on the site. 

James Walmsley, senior marketing manager at Gumtree, said the campaign aims to bridge the gap between the on and offline worlds.

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