F.Y.I.

Guy Jarvie joins NP Digital as as SVP of performance, Australia

NP Digital has continued to upscale its Australian business, announcing the addition of ex-iProspect and Salesforce executive Guy Jarvie as SVP of performance.

The announcement:

NP Digital, a leader in performance marketing, announces Guy Jarvie as the Senior Vice President of Performance of the Australian market. Jarvie will be responsible for leading and delivering to the agency’s portfolio of Australian clients.

Jarvie has 15 years of digital and client partnership experience with managing and growing accounts. Most recently, Jarvie served as an Account Executive in the Salesforce Marketing Cloud team. Prior to that, Jarvie spent eight years leading digital performance and client solutions for iProspect Australia.

“Guy has the experience, drive and empathy to help our Australian clients navigate a very dynamic industry and chart a promising course of digital transformation,” said Dan Kalinski, President of NP Digital Australia. “His local knowledge and expertise in client partnerships will prove invaluable as we expand to meet Australian demand.”

In his new role, Jarvie will assume responsibility for overall client relationship standards for Australian clients. He will lead agency delivery leveraging Search, Social, CRM and E-comm capabilities, and the agency’s Ubersuggest technology to grow digital performance for clients.

“Now more than ever, Aussie businesses are struggling to adapt to increased complexity and speed in the digital ecosystem as they navigate transformation that is spanning across all business aspects – from the way we work, to brand interactions and customer experience across all channels.

“It’s not just the big players – businesses of all sizes in Australia are looking for a partner that can scale with them, help them simplify their approach, and focus on the metrics that matter most.  They want a partner that can help them move the needle in driving measurable business outcomes,” said Jarvie.

Source: NP Digital media release

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