Guzman y Gomez celebrates fries in new in-house campaign
Australian fast-food business Guzman y Gomez (GYG) has launched a new ‘fries’ campaign created by the business’ in-house agency.
“It’s all about the seasoning!” celebrates GYG’s unique house-made Chipotle-seasoning that, according to the brand, set’s GYG’s fries apart from the rest.
The work reflects GYG’s commitment to reinvent fast food, with their fries made with real potatoes, with skin on, using no preservatives or unnecessary additives.
Guzman y Gomez, founder and CEO, Steven Marks, said: “We’re all about the food at GYG, our Fries have become one of the most popular items on our menu. There are so many reasons why people love our clean, skin-on Fries, but for me it always comes back to one – it’s all about the seasoning!”
The campaign launched nationally this week, across TV, OOH, radio, social, BVOD, PR, Shopper as well as in-restaurant.
The 30-second TVC created for the campaign hero’s the fries across a range of products including nacho fries, queso fries and the Cali burrito, which are enjoyed in store by a group of friends, set to an excited American voice-over.
Guzman y Gomez head of strategy and creative, Yash Murthy, believes the strength of the creative direction came from sticking to two of the brand’s core values, namely ‘Be Real’ and ‘It’s all about the food’.
“At GYG we pride ourselves on being real and letting our food do the talking. The ‘Fries’ campaign is no different, celebrating our amazing chipotle-seasoned Fries by literally bringing our guests closer to them than ever before. Just like our Fries, a little sprinkle of magic helped bring the whole campaign to life,” said Murthy.
Credits
Global Chief Marketing Officer – Lara Thom
Head of Creative and Strategy – Yash Murthy
Designer – Daisy Smartt
Designer – Georgia Carter
National Marketing Director – Matthew Jones
National Marketing Coordinator – Jasmin Beynon
Head of PR – Kate Winney
Video Production – TSE & Daniel Coolahan
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