Haagen-Dazs finds the perfect way to hide ice cream in Trojan Peas

For parents that have always struggled to hide their evening treats from the kids, Haagen-Dazs now has the answer in an empty bag of peas to hide your tub inside.

The ‘Trojan Peas’ come in response to the brand’s insight that 41% of Australians hide their treats so they aren’t stolen by family members or housemates.

The initiative, from Thinkerbell, has kicked off a social media campaign in which influencers and Australian personalities show off how they are able to keep their ice cream a secret.