Hahn beer leverages May the fourth in OOH campaign via Thinkerbell
Thinkerbell has helped beer brand, Hahn, leverage the name of Star Wars character, Han Solo, for an out-of-home campaign.
The announcement:
Today is May the fourth – it’s the one day of the year when all sci-fi fans rejoice and giggle to themselves.
And Hahn will be there to reward their passion via a giant Hahn travelling solo through the sky.
Hahn Solo will be ever-so-slowly rolling its way into the night sky on digital OOH sites across Sydney, Melbourne, Adelaide and Coruscant, as well as digitally via Hahn’s social channels reaching the entire Galactic Empire.
May the Fourth be with you. Hahn. Solo. How Good.
Credits
Client: Lion
Creative, Earned: Thinkerbell
Media Agency: UM
Digital Agency: Affinity
Source: Thinkerbell
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