Half Dome bolsters SEO capability, expands GMHBA remit

Independent media agency Half Dome has strengthened its SEO capability with the appointment of Ric Ilari as its first SEO manager.

Effective immediately, the appointment has bolstered the agency’s holistic approach, with insurance client GMHBA adding SEO services to Half Dome for the master brand and its subsidiary Frank Health Insurance.

Ilari joins the agency from an SEO specialist role at Disney, and has previously held a number of digital content roles at ODEON Cinemas for UK and Ireland.

Of his appointment he said: “I’m thrilled to join Half Dome as SEO Manager. I have accumulated extensive experience over many years working in various European markets, concentrating on enhancing the web experience for different brands through content optimisation, technical audits, and UX recommendations. My objective has always been to elevate SEO as one of the most significant and engaging channels in the digital marketing landscape.”

He continued; “Having the opportunity to further my journey in the Australian market, especially for expanding brands like those at Half Dome, is a great chance for me to contribute my expertise while also grow professionally and personally within an agency that upholds high values and exhibits a keen interest in technological development.”

Half Dome’s expanded remit will see the agency deliver a comprehensive SEO program covering technical and local search aspects for GMHBA, with a specific focus on authoritative content that meets Google’s requirements for experience, expertise and trustworthiness (E-E-A-T).

Helen Stevens, GMHBA chief marketing officer, commented: “After a year of working together, Half Dome has become a true extension of our team and garnered a strong understanding of our business, and it makes sense to extend the remit to accelerating our SEO program of work over the next 12 months. I’ve been impressed by the pace at which Half Dome has unpacked a range of technical opportunities that will help inform our SEO roadmap and ultimately, deliver further growth.”

Will Harms, Half Dome co-founder and head of strategy, added: “Consolidating GMHBA and Frank’s SEO and paid media activity under one roof aligns with Half Dome’s mission of going deep with a handful of key strategic partners. There have already been significant benefits in executing a ‘Whole Search’ approach including gaining an even deeper understanding of GMHBA’s business. We love working with Helen and her impressive team and thank them for the opportunity to build something really special.”

Half Dome’s move to consolidate SEO and paid media under the one roof follows the agency’s brand refresh last year, when it launched its “Whole Potential” positioning.

The agency’s clients include GHMBA, Vitasoy, Ecosa, Nectr and Ego Pharmaceuticals.


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