Half Dome crowned Australia’s top indie media agency for new business
Half Dome is officially Australia’s top indie media agency for new business, according to “COMvergence’s Q1 – Q3 2024 New Business Barometer”.
The announcement:
Half Dome today announced it has been recognised as the nation’s top independent media agency for new business, according to COMvergence’s Q1 – Q3 2024 New Business Barometer.
Half Dome came out as the top indie media agency on the list, with a total new business value of ~$60 million. The COMvergence rankings establish a benchmark for excellence and growth and a means to evaluate the highest performers in the industry.
Half Dome was ranked fifth on the barometer, beating out two major multinational agencies and was the top ranked independent media agency.
Half Dome’s ranking follows a successful year for the agency, which notched up several major new client wins in 2024, including Australian Builders Network, Online Education Services and the digital account for specialist insurance provider NTI Limited. The agency also expanded its remit for GMHBA and Frank Health Insurance for SEO services.
In other achievements in 2024, Half Dome was recognised as a top 3% Premier Partner with Google in Australia and was named as a top AFR BOSS Best Place to Work for the fourth consecutive year.
Half Dome founder and head of growth, Joe Frazer, said: “The barometer results are a fantastic way to acknowledge a transformative year for Half Dome. 2024 has been a head-down year for us as a business; we entered 2024 with a clear objective to deliver market leading work for our existing group of partners – which is our proudest achievement.
“What these results show is that tripling down on the calibre of our work, and delivering real world results for the clients we already work with, is a magnet for like-minded, growth focussed organisations. We plan to carry this momentum into 2025, delivering growth off the back of a similar laser focus on existing Half Dome clients.”
COMvergence is a leading global research firm specialising in providing in-depth insights into the media and advertising landscape. Through its comprehensive reports, interactive tools and data analytics, COMvergence helps advertisers, media agencies, consulting firms, and digital advertising platforms to gain a clearer understanding of the competitive landscape, agency performances, and key industry trends.
The latest COMvergence report showed 99 account moves and pitches for Q1- Q3 nationwide, with a third being won by independent or non-network agencies. $1.2 billion was spent in the first three quarters of 2024 on pitches won and retained.
Source: Third Avenue Consulting
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